Experience: Non-Profit

Directed public relations, marketing, communications, and brand management for a 30-person non-profit organization (North Carolina Education Corps). Developed and launched a comprehensive marketing and communications plan to strengthen its brand reputation. Re-shaped the organization’s brand identity and vision through a detailed competitive context analysis. Established an editorial style guide and other standardized documents to generate brand consistency. Introduced storytelling/narratives as essential ingredients for results-driven marketing, exhibited through compelling messaging via social media, earned media, advertising, a blog, a newsletter, and op-eds

Led workshops on communications best practices for Washington Improv Theater.

 

Co-wrote a social media action plan for an organization (Habitat for Humanity West Hawaii) to invigorate outreach and strengthen branding.