Services
You want to launch and maintain a blog but lack the funds to hire full-time help. Your organization's outdated website requires a quick and comprehensive refresh ahead of a critically important meeting with funders. You need a ghostwriter to create an e-book in 30 days to enhance your industry reputation or bolster your political candidate's credentials. Whatever your content needs, we are here to create and empower.
Led by co-founders Carey and BJ Rudell, Rudell Writers provides the following messaging expertise to corporate, political, governmental, higher education, and non-profit clients:
Blogs
Sample Services:
- Early-stage visioning and mapping
- Bolstering continuously with fresh content
- Advising on marketing strategies to expand readership
Planned, launched, and wrote for a blog for Brailsford & Dunlavey to bolster the corporation's industry standing among clients, prospective clients, and strategic partners.
Books
Sample Services:
- Researching
- Outlining
- Ghostwriting
Authored the book "Only in New Hampshire"--the culmination of research, drafting a 30-page outline, writing the 200+ page manuscript, and then successfully pitching it to publishers. The resulting product resonated with audiences, leading to interviews on CNN, Fox News, and radio stations across the country.
Communications Coaching (Individual)
Sample Services:
- Job interviews
- Media interviews
- Intra-office engagements
Guest appearances on live TV (CNN, Fox News, etc.) and hundreds of radio broadcasts and podcasts. Each engagement adheres to an effective process to ensure the interviewee (a) is prepared to address nearly every potential question and (b) stays on message.
Corporate Training
Sample Services:
- Improvising to unleash creativity
- Connecting through improved communications
Led dozens of corporate trainings for national and international organizations (World Bank, Red Cross, KPMG, etc.), focusing on ways to apply improvisation techniques toward communicating effectively and achieving individual and organizational goals.
Fundraising Appeals
Sample Services:
- Identifying the key story
- Writing
- Presenting
Example:
Developed human-focused fundraising proposals that generated millions of dollars in grants and long-term sustainability for the newly launched Duke University Center for Politics.
Media Relations Plans
Sample Services:
- Identifying key industry reporters
- Outreach messaging
- Follow-up engagement planning
Example:
Repositioned Brailsford & Dunlavey's communications approach from reactive to proactive through the development and implementation of a comprehensive media relations campaign, contributing to 5x revenue growth across a decade.
Mission Statements
Sample Services:
- Early-stage visioning and mapping
- Market research
- Internal and external interviews
Example:
Tasked with enlivening an education non-profit's staid mission statement, resulting in verbiage that seamlessly interconnected the organization's funders, partners, clients, and customers around a more captivating brand.
Newsletters
Sample Services:
- Researching
- Outlining
- Ghostwriting
Authored a biweekly newsletter for Pro Football Network subscribers, utilizing home-grown data models to predict team-based and player-based outcomes.
Op-eds
Sample Services:
- Researching
- Outlining
- Ghostwriting
Authored 60+ op-eds for The Hill, as well as opinion pieces for the Atlanta Journal-Constitution, Dallas Morning News, and other publications nationwide. Utilized data analytics to bolster findings. Produced pieces that went viral via C-SPAN, Drudge Report, the Washington Times, and other media outlets.